The Vision
Over the years The Country House had continually increased the percentage of purchases made through their on-line country store. Their vision was to take the site to the next level and begin to develop a more loyal following.
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The Solution
Since Beacon had redesigned the original Country House Online store in 2002 online sales had increased more than 12%. The Country House came back to Beacon with the task of identifying the tools that would take them from a web based store to a online family.
The Results
The next generation Country House Online features a host of dynamic new features and tools for the stores' followers that rivals that of such national online retailers such as LL Bean. These tools include:
Gift reminder system for family members that reminds them when a special occasion is coming up.
Similar iitems tool that helps the shopper coordinate country themes.
Matching items tools that makes it easy for a shopper to complete a set of collectibles.
Automated shipping tool that allows family members to keep shipping addresses of family and friends within easy reach.
Online customer service tool
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